Pictures taken from http://and-other-stories.tumblr.com/
Have you heard the news? H&M is creating a new affordable luxury line, called "& Other Stories". According to a short article on Vogue UK, there will be stores in Barcelona, Berlin, Copenhagen, London, Milan, Paris and Stockholm selling the pieces in spring 2013. Up to now, there's a webpage that forwards you to Youtube. The videos are amazing! Check them out here.
Do you like this new concept or not? I love it! One more reason to plan a trip to one of the cities with a "& Other Stories" store (unfortunately, there's no online store for Switzerland)!